Photographers and their names…

What’s with photographers and their names? If you move around enough in the photographic circle you’ll notice one thing, a huge majority of them who have companies or websites always name it after themselves.

Be it a grotesquely famous photographer or a wimpy, scrawny little nobody, be it someone who have great works or if their photos looked like they were shot by a 3 year old who happened upon a broken camera, they will still name the sites and companies after themselves. Why?

Is there an innate lack of self esteem among photographers and they have this insatiable need to put an EMPHASIS on their names or are photographers a pretty egoistic bunch in general?